Four months after former President Donald Trump was banished from most mainstream social media platforms, he returned to the web last Tuesday with “From the Desk of Donald J. Trump,” essentially a blog for his musings.
A week since the unveiling, social media data suggests things are not going well.
The ex-president’s blog has drawn a considerably smaller audience than his once-powerful social media accounts, according to engagement data compiled with BuzzSumo, a social media analytics company.
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A CNBC analysis of Trump’s tweets in January found his most-liked tweets spread disinformation. But the conspiracy theories and name-calling that the former president has spread via his blog don’t seem to move the way they did when Trump benefited from the dual platforms of the White House and traditional social media.
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Editor's note:
I have added the bolding.
Is it a good thing that Americans no longer find lies and bullying entertaining. In bullying prevention programs, researchers find that the biggest antidote to bullying and lying is to deprive the bullier and liar and audience. Without an audience to play to these dysfunctional behaviors no longer are rewarded.
Here on MarkhamsSlowNews we track the use and abuse of the media as it functions in shedding light on the truth.
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